Come up with a Hub for Youths and present new cool products. Introduce campaign advertising, promote stickers mechanics and new packs and wrappers.
The audience is very demanding - called Gen Z. They grow up in internet and has high and progressive standards of entertainment, fashion, design and music. Main target audience - young girls and guys 18-25 years old.
For KV I decided to create youth palette - bright, colorful gradients and bubbles.